How Social Media is Transforming our Entertainment Experience with Music, Film & TV
I recently read an article “Music, Film, TV: How social media changed the entertainment experience” that gave some interesting insight into how social media is enriching consumers’ experiences with music, film and television. Anyone who has participated in twitter-chats or live tweeting understands how social media websites such as Twitter contribute to our interaction with programming. A significant amount of people consider social media to be a source of entertainment.
“The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”
According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.”
- Brian Solis
Maybe we find social media so entertaining, because of the thrill we get from sharing personal information, who knows. What I am more interested in, though, is how professionals claim that social media is a fad, or that it isn’t going to last. Doesn’t it seem like quite the opposite is taking place?
Social media is becoming an integrated part of our daily media consumption, not to mention an integrated part of our personal lives. People care just as much about sustaining their online relationships as they do their day-to-day personal relationships. Social media is an essential part of these interactions, and of sharing personal opinions and information online.
I think that entertainment outlets need to leverage Twitter. After all, social media influence can serve as a powerful endorsement for various music, film and TV programs.
This information has also proved to be a meaningful way for professionals to understand consumer behavior:
Processing this data is one thing. Interpreting its impact on your strategy for programming, marketing, and engagement is up to you. What’s clear is that what we think about social media, entertainment, and influence and how consumers are behaving can only teach us about how to be more engaging, entertaining, and how to create and steer experiences that matter to consumers and producers.
- Brian Solis
What do you think?