Facebook Timeline and Brands

Facebook Timeline for Pages Changes How We Connect with Brands

I was recently promoting a fundraising event. It was a benefit concert for Autism Speaks, that I planned as internal philanthropy chair of my sorority. I decided to post the details on the Facebook Timeline of the venue that was hosting the benefit concert.

When I returned to the page it seemed that the admin had deleted my post – Nope! It is just that content others post is now relegated to a narrow column on the right-hand side. My post was an unnoticeable blurb on the side. This means that comments and likes are also not noticeable. Critics of this new Facebook Timeline for brands believe that it is making them “Anti-Social.”

For brands that rely on social media to interact with their loyal followers, this is an important shift. It takes the focus away from the consumers, so that only the brand’s posted content is front and center. This makes it more difficult to be “social” on other people’s Facebook Timeline, but notice this is only true with brand pages. If consumers notice that their posts are not being recognized, they may think, “Why bother?” I know I did.

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