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Public Relations, Technology

Siri befriends John Malkovich

iPhone’s Siri befriends John Malkovich, offers life advice

Apple recently released a new set of television ads featuring celebrities such as Zooey Deschanel and John Malkovich (from “Being John Malkovich”).

While the ads are clever, I am surprised they haven’t gotten Apple into any trouble.  After all, the philosophical advice Siri offers Malkovich, who is reclining comfortably in a chair, is an unrealistic portrayal of Siri’s artificial intelligence. Despite this fact, Malkovich laughs at Siri’s jokes and even replies, “That was funny.”

Check it out & let me know what you think!

It is a slightly startling reminder of our reliance on technology, and perhaps our relationship with its conveniences.

Read more: John Malkovich learns the meaning of life from Siri – The Washington Post

About Amanda Smith

Amanda Smith is a public relations student at S.I. Newhouse School of Public Communications at Syracuse University. Amanda is currently the V.P. of Public Relations on the Panhellenic Council executive board. She is also involved with PRSSA and Hill Communications, a student-run public relations firm.


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