This week’s public relations articles worth reading. Enjoy!
Is McDonald’s The Dr. Evil of the Blogging World – McD’s not-so-ethical approach to build a community of bloggers
Why You Need To Protect Your Clients with a Social Media #Crisis Plan – This is a lesson that has been learned the hard way for many brands on Twitter, which can be both harmful and helpful during a PR crisis.
Say What? PR Slang, Defined. – I’ll definitely be brushing up on these before I begin my internship. Some of this “jargon” seems so obviously to me, though!
Adapt or Vanish: Five Ways to Integrate PR and Social Media – A presentation on various social tools that can be used to supplement public relations.
My favorite website for staying up-to-date on PR news, events, campaigns and more is AllTop.