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Social Media

PR Campaigns, Get Social

Social Media is changing the travel experience

Conveying the magic of a travel experience can be difficult with advertising, that is where social media comes in.  Working with agencybobdonpaulThe BALSAMS Grand Resort Hotel in New Hampshire decided to use a social media campaign to tell the hotel’s unique story.

The hotel’s “InnBedded Resorter” campaign used social media to find a “Resorter” who would stay at the hotel and share their experiences there on various social media platforms. The company’s “Resorter” was 23-year-old Martin Edgar Earley, who spent two months at the resort in the summer.

It was so successful, they extended the campaign through the next season. The lucky couple they chose for the winter were social media travel superstars, Luke and Alex, who already had thousands of followers on their website www.alexandluke.com.

While this campaign is from a year or two ago, I wanted to share it because I think it is a great example of how social media can be utilized to share travel experiences and encourage new consumers to visit a hotel, city or country.

More recently, we saw Sweden use a national Twitter account to promote the country as a tourist destination. While this caused some controversy (due to some offensive tweets), it did put the country in the media spotlight.

Have you seen other examples of social media campaigns for travel destinations?

About Amanda Smith

Amanda Smith is a public relations student at S.I. Newhouse School of Public Communications at Syracuse University. Amanda is currently the V.P. of Public Relations on the Panhellenic Council executive board. She is also involved with PRSSA and Hill Communications, a student-run public relations firm.


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