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Brands, Public Relations, Social Media

Make Your Online Content RULE

Making Your Content Rule: A Lesson from CC Chapman 

I recently had the pleasure of listening to CC Chapman speak at an SU Communications Conference for staff. CC spoke about the things to remember when producing quality content for your audience. Here are a few valuable points from his presentation.

  • Creating content is easy. Creating ENGAGING content is harder. 

Think like a publisher. How can you enhance your content? Instead of just posting about an upcoming event, try adding a piece of the experience for your readers. Maybe you interview the personal planning the event or one of the speakers. Adding a human voice to the story makes it more compelling. Compelling stories break through all the noise.

  • Always ask WHY?

CC says that he uses this even with clients who are paying him to do what they ask. He still needs to know why. Why do you think you need a Pinterest? Setting goals and understanding what you are working towards is essential to successful content creation. One thing you always want to do is humanize your brand. Be real. But how?

  • Visual Content.

There a millions of news articles out there. People skim over words, but not pictures. Pictures and other visual elements are what will draw your audience into a webpage. The popularity of Pinterest, Instagram and similar sites is no coincidence. Content is becoming more visual. (PRDaily)

  • Resonance

Creating an emotional story is up to you. Always be thinking of creative ways to tell the story.

CC Chapman is a best-selling author and award winning marketing expert. He is a truly inspiring and engaging speaker who practices what he preaches when it comes to content and communications.

My thoughts…

Remember, it takes time. You aren’t going to have a million engaged readers overnight. If you are willing to work at it, though, you will find a crowd of people who care about the content you are sharing. Your message will spread.

That’s what really matters, creating content that resonates with people who share your interests and care about the story you have to tell. And you should care about your readers, too! That is what will make for a truly successful blog, website, press release, etc.

Happy writing!


About Amanda Smith

Amanda Smith is a public relations student at S.I. Newhouse School of Public Communications at Syracuse University. Amanda is currently the V.P. of Public Relations on the Panhellenic Council executive board. She is also involved with PRSSA and Hill Communications, a student-run public relations firm.


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