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Public Relations

5 Public Relations Myths Revealed

Myth #1: PR equals press releases

Myth #2: Effective PR can replace the efforts of a sales team

Myth #3: Using PR, my company will become famous overnight

Myth #4: PR is cheap

Myth #5: PR is easy so I’ll just do it myself*

The bottom line?

Public relations professionals will face far more challenging tasks.  CEOs are increasingly understanding the necessity for a CCO, or other communications professional in the C-suite, in order to solve problems.  In the ever-changing world of technology and digital media, transparency is a must… and it is (in part) the job of the public relations practitioners to facilitate that clear two-way communication between a company and its publics. So, I see the future of public relations to be far more outreaching,  far more strategic and far more demanding than just the menial tasks of creating newsletters and media kits.

*From a Huffington Post Article

About Amanda Smith

Amanda Smith is a public relations student at S.I. Newhouse School of Public Communications at Syracuse University. Amanda is currently the V.P. of Public Relations on the Panhellenic Council executive board. She is also involved with PRSSA and Hill Communications, a student-run public relations firm.


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