Myth #1: PR equals press releases
Myth #2: Effective PR can replace the efforts of a sales team
Myth #3: Using PR, my company will become famous overnight
Myth #4: PR is cheap
Myth #5: PR is easy so I’ll just do it myself*
The bottom line?
Public relations professionals will face far more challenging tasks. CEOs are increasingly understanding the necessity for a CCO, or other communications professional in the C-suite, in order to solve problems. In the ever-changing world of technology and digital media, transparency is a must… and it is (in part) the job of the public relations practitioners to facilitate that clear two-way communication between a company and its publics. So, I see the future of public relations to be far more outreaching, far more strategic and far more demanding than just the menial tasks of creating newsletters and media kits.
*From a Huffington Post Article
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