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Some Valuable Take-Aways from the Communications Conference I Attended Today You hear over and over again in public relations and branding discussions that it is essential to “be human.” Consumers want to be able to interact with a brand. Messaging is most successful when it resonates with its audience. This is all true! But how … Continue reading
“Microsoft missed the chance to be a hero” According to brand channel, Microsoft missed a huge opportunity to defend its search engine after it received criticism for product placement in the new action film. If anything, Microsoft should take this as an indication that perhaps they need to rebrand their search engine or do further … Continue reading
Weekly links to relevant blog posts, news articles and anything else that catches my attention. I like to scour the internet for content that I can learn from, even if it is just how to construct a well-written press release. This weeks theme is PR for Dummies. PR For Dummies: Use Social Media (Duh) Why … Continue reading
Social Media is changing the travel experience Conveying the magic of a travel experience can be difficult with advertising, that is where social media comes in. Working with agencybobdonpaul, The BALSAMS Grand Resort Hotel in New Hampshire decided to use a social media campaign to tell the hotel’s unique story. The hotel’s “InnBedded Resorter” campaign used social media … Continue reading
Crisis Management for Dummies: What we can learn from the Adidas Shoe Fiasco Samantha Jones, from Sex and the City, once said, “There’s no such thing as bad publicity.” Well, as a true SATC fan (I own every season on DVD) I have to disagree with Ms. Jones. There is such a thing as bad … Continue reading
Mashable shared this great infographic with stats on who is suffering from fear of missing out (FOMO) because of social media, but more likely thanks to a Facebook stalking habit. You know what I am talking about. You scroll through your Facebook newsfeed only to find that seemingly everyone is having more fun than you … Continue reading
In a recent post on OnlineColleges.net I came across this inforgraphic about the value of paid and unpaid internships. Although there are instances in which interns are “abused” (in the sense that they end up doing someone’s busy work) I truly believe internships are worthwhile for college students looking to gain experience in their field of … Continue reading
Originally posted on A Blog about Public Relations, Event Planning & Brand Development for Lifestyle, Luxury Brands and the Entertainment Markets.:
Your news lives online forever, bringing you more business and publicity over time. Also, you can share with hundreds on line via social media. Press releases should be written, published and distributed nationwide at…
Pinterest Hires Lawyer from Google to Address Recent Threats I knew it! I posted something on my blog months ago about copyright concerns on Pinterest. I wasn’t the only one who was a little concerned about this. Kristen, a lawyer and photographer, also posted about her “tearful” parting with her Pinterest boards. With its recent growth and success, … Continue reading
My Biggest Social Media Pet Peeve: The Anti-Social Twitter User My Unfollow button has been getting a lot of action lately, because I’ve noticed a new trend on Twitter. The worst offenders are usually CEOS and business professionals, but college students are guilty, too. While posting interesting and relevant links on Twitter (along with at … Continue reading
Weekly links to relevant blog posts, news articles and anything else that catches my attention. I like to scour the internet for content that I can learn from, even if it is just how to construct a well-written press release. This week’s focus is on branding. Starbucks. At the top of my list this week, the … Continue reading
LinkedIn is attempting to handle a little PR crisis in light of reports that millions of user passwords have been compromised In a recent post, LinkedIn director, Vincente Silveira encouraged users to follow specific guidelines for secure passwords. It seems, though, based on an article from ComputerWorld.com that it was LinkedIn who wasn’t following “best practices” when it … Continue reading
A glimpse at some of the best non-profit blogs, and a few take-aways. As a first-time blogger (I’ve been doing this for about three months) I am constantly seeking inspiration online for content. I have also found it useful to read several other blogs to better understand techniques that draw followers and like-minded people to … Continue reading
This week’s public relations articles worth reading. Enjoy! Is McDonald’s The Dr. Evil of the Blogging World – McD’s not-so-ethical approach to build a community of bloggers Why You Need To Protect Your Clients with a Social Media #Crisis Plan – This is a lesson that has been learned the hard way for many brands … Continue reading
iPhone’s Siri befriends John Malkovich, offers life advice Apple recently released a new set of television ads featuring celebrities such as Zooey Deschanel and John Malkovich (from “Being John Malkovich”). While the ads are clever, I am surprised they haven’t gotten Apple into any trouble. After all, the philosophical advice Siri offers Malkovich, who is … Continue reading
Is Instagram effective for businesses? The App has been a huge hit, but I am a little skeptical of its effectiveness with branding. I think it might be best for brands that already have established their image, messages and key publics. These are the brands that we interact with everyday, the brands that people are … Continue reading
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