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As public relations professionals, it is our responsibility to communicate the story of our business to the public… But what about our own story? Public relations is… [insert textbook definition here]. BUT what I think it really is about is understanding your stakeholders, how they perceive your organization, and how you can appeal to their interests through … Continue reading
Considering that the elections are just around the corner, I thought it would be appropriate to revisit a case study evaluation I did earlier this year. “Slurpees are Delicious Drinks” – President Obama During a press conference the day after mid-term elections, President Obama was asked if he would hold a “Slurpee Summit” as his … Continue reading
Soda Companies React to Anti-Soda Marketing, Increasing Transparency with Calorie Count In a recent effort to control anti-soda marketing and legislation, soda companies are working to become more transparent by displaying calorie information on vending machines in select U.S. cities. The video below, The Real Bears, is obviously a criticism of the Coca Cola campaign … Continue reading
Green Mountain Coffee Wakes Up Consumers during Fair Trade Month. According to an article, by Andrew Newman, in the New York Times Green Mountain Coffee is looking to help consumers better understand the meaning of Fair Trade. This is a smart, timely move that will help bring clarity to their value as a brand. It … Continue reading
Defining CSR Corporate social responsibility (CSR) is the continued commitment of a business to perform ethically and to contribute to their development while also improving quality of life for the community and society. This is an initiative to hold corporations to standards that necessitate that they pursue not only profitable objectives, but also objectives that … Continue reading
Making Your Content Rule: A Lesson from CC Chapman I recently had the pleasure of listening to CC Chapman speak at an SU Communications Conference for staff. CC spoke about the things to remember when producing quality content for your audience. Here are a few valuable points from his presentation. Creating content is easy. Creating … Continue reading
Social Media Websites are more influential than ever with millions of users sharing and re-sharing content every minute For example, 3,600 photos are shared on Instagram every minute! Brands and organizations receive 34,722 “likes” on Facebook every minute! This demonstrates just how important it is for a brand to have a strong presence on social networking … Continue reading
Some Valuable Take-Aways from the Communications Conference I Attended Today You hear over and over again in public relations and branding discussions that it is essential to “be human.” Consumers want to be able to interact with a brand. Messaging is most successful when it resonates with its audience. This is all true! But how … Continue reading
“Microsoft missed the chance to be a hero” According to brand channel, Microsoft missed a huge opportunity to defend its search engine after it received criticism for product placement in the new action film. If anything, Microsoft should take this as an indication that perhaps they need to rebrand their search engine or do further … Continue reading
Crisis Management for Dummies: What we can learn from the Adidas Shoe Fiasco Samantha Jones, from Sex and the City, once said, “There’s no such thing as bad publicity.” Well, as a true SATC fan (I own every season on DVD) I have to disagree with Ms. Jones. There is such a thing as bad … Continue reading
Weekly links to relevant blog posts, news articles and anything else that catches my attention. I like to scour the internet for content that I can learn from, even if it is just how to construct a well-written press release. This week’s focus is on branding. Starbucks. At the top of my list this week, the … Continue reading
Is Instagram effective for businesses? The App has been a huge hit, but I am a little skeptical of its effectiveness with branding. I think it might be best for brands that already have established their image, messages and key publics. These are the brands that we interact with everyday, the brands that people are … Continue reading
Facebook Timeline for Pages Changes How We Connect with Brands I was recently promoting a fundraising event. It was a benefit concert for Autism Speaks, that I planned as internal philanthropy chair of my sorority. I decided to post the details on the Facebook Timeline of the venue that was hosting the benefit concert. When … Continue reading
Brand Management is becoming easier with features such as LinkedIn’s “Follow Company” Button that directs visitors to their page. You may not have noticed, but about two months ago LinkedIn announced their “Follow Company” button that could be placed on companies’ websites. The link allows visitors to follow all content posted by a particular company … Continue reading
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