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What Groupon Teaches Us…

The Groupon Fiasco What does Groupon CEO’s failure teach us about corporate communications? According to Daniel Rolle for The Huffington Post: This fear is exhausting and completely unsustainable. In order to retain a sense of proportion (and a shred of sanity), corporate communicators must overhaul this paranoid, hysteric model in favour of a measured and … Continue reading

This Week In PR News

My Compilation of PR News for the Week Haute new trends Here is a story from Hindu Business Line that you probably wouldn’t have come across on your own. Projections for 2013 stated that brands will be capitalizing on cultural and national heritage to grab consumers attention. 2012 in Retrospect: Five Takeaways for CSR & Sustainability … Continue reading

Connectors in Public Relations

Connectors in PR, Because We All Have that Friend who Seemingly Knows EVERYONE I recently started reading Malcolm Gladwell’s The Tipping Point which is about how little things can make a big difference. One of those “things” is the person in your life who is a connector. A connector, explains Gladwell, is the person who knows everyone. They … Continue reading

Key Insights from PR Agency Professionals

The Key Insights from the Newhouse Public Relations Benchmark Trip to New York City Each semester, S.I. Newhouse School of Public Communications takes a group of PR seniors to NYC to visit various agencies, thanks to the generous contribution of a benefactor.  I had the privilege of meeting several established NYC public relations professionals who armed my … Continue reading

This Week in PR

This Week in PR News: WordPress Edition Rather than reblogging all the fabulous content I found on WordPress this week, I’ll just share it here! Top Ten VMA Moments I can’t be the only one that missed the VMAs. Barack Obama Sets a Twitter Record  Obama’s speech has everyone tweeting. I hope there’s some productive conversation going … Continue reading

Blogs I Love

Blogging Inspiration:  Blogs I love to follow.  I have an entire bookmark folder full of blogs I read from Technorati to some random PR student on WordPress. Below, I’ve compiled a list of a few I think you might enjoy as well. David Airey: Books, Blogs, Branding, and much more. I love how he uses visual … Continue reading

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