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Credibility in PR, A Life Lesson

Credibility, it’s important in every aspect of our lives, but particularly in our career choices A simple life lesson, that may seem painfully obvious, is worth mentioning. Your credibility is everything. It determines your relationships with stakeholders, with customers, with the media, etc. Credibility is essentially the value of your word. Think about¬†advertising vs. PR. … Continue reading

The Amazing Spider-Man vs. Bing

“Microsoft missed the chance to be a hero” According to brand channel, Microsoft missed a huge opportunity to defend its search engine after it received criticism for product placement in the new action film. If anything, Microsoft should take this as an indication that perhaps they need to rebrand their search engine or do further … Continue reading

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