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branding

This tag is associated with 5 posts

This Week In PR News

My Compilation of PR News for the Week Haute new trends┬áHere is a story from Hindu Business Line that you probably wouldn’t have come across on your own. Projections for 2013 stated that brands will be capitalizing on cultural and national heritage to grab consumers attention. 2012 in Retrospect: Five Takeaways for CSR & Sustainability … Continue reading

Be Human! A Lesson for Brands

Some Valuable Take-Aways from the Communications Conference I Attended Today You hear over and over again in public relations and branding discussions that it is essential to “be human.” ┬áConsumers want to be able to interact with a brand. ┬áMessaging is most successful when it resonates with its audience. This is all true! But how … Continue reading

The Amazing Spider-Man vs. Bing

“Microsoft missed the chance to be a hero” According to brand channel, Microsoft missed a huge opportunity to defend its search engine after it received criticism for product placement in the new action film. If anything, Microsoft should take this as an indication that perhaps they need to rebrand their search engine or do further … Continue reading

This Week in PR

Weekly links to relevant blog posts, news articles and anything else that catches my attention. I like to scour the internet for content that I can learn from, even if it is just how to construct a well-written press release. This weeks theme is PR for Dummies. PR For Dummies: Use Social Media (Duh) Why … Continue reading

LinkedIn & Brand Management

Brand Management is becoming easier with features such as LinkedIn’s “Follow Company” Button that directs visitors to their page. You may not have noticed, but about two months ago LinkedIn announced their “Follow Company” button that could be placed on companies’ websites. The link allows visitors to follow all content posted by a particular company … Continue reading

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