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Considering that the elections are just around the corner, I thought it would be appropriate to revisit a case study evaluation I did earlier this year. “Slurpees are Delicious Drinks” – President Obama During a press conference the day after mid-term elections, President Obama was asked if he would hold a “Slurpee Summit” as his … Continue reading
Visual storytelling and graphic design are the future of marketing. What does this mean for us? Sharing photos and relevant links is engaging and fun, but Pinterest is not right for everyone. When deciding whether or not to create a Pinterest account for your business, look at what the industry leaders are doing. Follow their … Continue reading
The new trend in hiring and recruiting: requesting social media passwords. It seems there’s a new trend in the job hunting world. Or maybe it is all a nasty rumor. (Recent news articles have me thinking otherwise.) After a recent conversation with peers, I decided to further investigate the issue of social media in the … Continue reading
Green Mountain Coffee Wakes Up Consumers during Fair Trade Month. According to an article, by Andrew Newman, in the New York Times Green Mountain Coffee is looking to help consumers better understand the meaning of Fair Trade. This is a smart, timely move that will help bring clarity to their value as a brand. It … Continue reading
Crisis Management for Dummies: What we can learn from the Adidas Shoe Fiasco Samantha Jones, from Sex and the City, once said, “There’s no such thing as bad publicity.” Well, as a true SATC fan (I own every season on DVD) I have to disagree with Ms. Jones. There is such a thing as bad … Continue reading
Weekly links to relevant blog posts, news articles and anything else that catches my attention. I like to scour the internet for content that I can learn from, even if it is just how to construct a well-written press release. This week’s focus is on branding. Starbucks. At the top of my list this week, the … Continue reading
Is Instagram effective for businesses? The App has been a huge hit, but I am a little skeptical of its effectiveness with branding. I think it might be best for brands that already have established their image, messages and key publics. These are the brands that we interact with everyday, the brands that people are … Continue reading
PR-Minded 