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This tag is associated with 11 posts

Make New Friends, But Keep the Old…

Make New Friends, But Keep the Old: Building Valuable Media Relationships For public relations professionals, networking is a part of life. Being curious about the world, meeting new people and asking questions is like brushing our teeth: it just seems so obvious, right? Sometimes, it’s so second-nature that we forget if we actually did it … Continue reading

This Week In PR News

My Compilation of PR News for the Week Haute new trends Here is a story from Hindu Business Line that you probably wouldn’t have come across on your own. Projections for 2013 stated that brands will be capitalizing on cultural and national heritage to grab consumers attention. 2012 in Retrospect: Five Takeaways for CSR & Sustainability … Continue reading

Tell Your Own Story

As public relations professionals, it is our responsibility to communicate the story of our business to the public… But what about our own story? Public relations is… [insert textbook definition here].  BUT what I think it really is about is understanding your stakeholders, how they perceive your organization, and how you can appeal to their interests through … Continue reading

“A Good PR Consultant Needs to Understand Business”

My response to A Good PR Consultant Needs to Understand Business bySara Benwell, originally posted on the Huffington Post. In recent years, there has been a large amount of discussion about the future of public relations. Ask anyone outside of the communications function what “PR is” and they will likely give you a vague definition of media relations: … Continue reading

Case Study: 7-Eleven Unites America with Purple Slurpees

Considering that the elections are just around the corner, I thought it would be appropriate to revisit a case study evaluation I did earlier this year. “Slurpees are Delicious Drinks” – President Obama During a press conference the day after mid-term elections, President Obama was asked if he would hold a “Slurpee Summit” as his … Continue reading

Key Insights from PR Agency Professionals

The Key Insights from the Newhouse Public Relations Benchmark Trip to New York City Each semester, S.I. Newhouse School of Public Communications takes a group of PR seniors to NYC to visit various agencies, thanks to the generous contribution of a benefactor.  I had the privilege of meeting several established NYC public relations professionals who armed my … Continue reading

Soda Companies Increase Transparency

Soda Companies React to Anti-Soda Marketing, Increasing Transparency with Calorie Count In a recent effort to control anti-soda marketing and legislation, soda companies are working to become more transparent by displaying calorie information on vending machines in select U.S. cities. The video below, The Real Bears, is obviously a criticism of the Coca Cola campaign … Continue reading

This Week in PR News: “It’s Called Public Relations for a Reason”

PR Industry News & Other related stories It’s Called Public Relations for a Reason (Huffington Post):  This article makes a very important point about the evolving role of public relations.  PR is not longer about image management  says Michael Ramah, acting CEO, Porter Novelli. This is coming from a CEO!  Anyone who is familiar with the Author … Continue reading

Give It Up… Or Else.

The new trend in hiring and recruiting: requesting social media passwords. It seems there’s a new trend in the job hunting world. Or maybe it is all a nasty rumor. (Recent news articles have me thinking otherwise.) After a recent conversation with peers, I decided to further investigate the issue of social media in the … Continue reading

Defining CSR

Defining CSR Corporate social responsibility (CSR) is the continued commitment of a business to perform ethically and to contribute to their development while also improving quality of life for the community and society. This is an initiative to hold corporations to standards that necessitate that they pursue not only profitable objectives, but also objectives that … Continue reading

This Week in PR

Public Relations News Articles and Blog Posts from this Week Six Ways to Intern Like A Pro – Tips that don’t just apply to interns: ask smart questions, get feedback, come prepared. Also, are internships still worth it? I think so. Companies moving from social media to social business, study says – Some very interesting statistics in … Continue reading

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