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The Key Insights from the Newhouse Public Relations Benchmark Trip to New York City Each semester, S.I. Newhouse School of Public Communications takes a group of PR seniors to NYC to visit various agencies, thanks to the generous contribution of a benefactor. I had the privilege of meeting several established NYC public relations professionals who armed my … Continue reading
Social Media is changing the travel experience Conveying the magic of a travel experience can be difficult with advertising, that is where social media comes in. Working with agencybobdonpaul, The BALSAMS Grand Resort Hotel in New Hampshire decided to use a social media campaign to tell the hotel’s unique story. The hotel’s “InnBedded Resorter” campaign used social media … Continue reading
Crisis Management for Dummies: What we can learn from the Adidas Shoe Fiasco Samantha Jones, from Sex and the City, once said, “There’s no such thing as bad publicity.” Well, as a true SATC fan (I own every season on DVD) I have to disagree with Ms. Jones. There is such a thing as bad … Continue reading
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