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Make New Friends, But Keep the Old: Building Valuable Media Relationships For public relations professionals, networking is a part of life. Being curious about the world, meeting new people and asking questions is like brushing our teeth: it just seems so obvious, right? Sometimes, it’s so second-nature that we forget if we actually did it … Continue reading
Connectors in PR, Because We All Have that Friend who Seemingly Knows EVERYONE I recently started reading Malcolm Gladwell’s The Tipping Point which is about how little things can make a big difference. One of those “things” is the person in your life who is a connector. A connector, explains Gladwell, is the person who knows everyone. They … Continue reading
As public relations professionals, it is our responsibility to communicate the story of our business to the public… But what about our own story? Public relations is… [insert textbook definition here]. BUT what I think it really is about is understanding your stakeholders, how they perceive your organization, and how you can appeal to their interests through … Continue reading
The Key Insights from the Newhouse Public Relations Benchmark Trip to New York City Each semester, S.I. Newhouse School of Public Communications takes a group of PR seniors to NYC to visit various agencies, thanks to the generous contribution of a benefactor. I had the privilege of meeting several established NYC public relations professionals who armed my … Continue reading
The new trend in hiring and recruiting: requesting social media passwords. It seems there’s a new trend in the job hunting world. Or maybe it is all a nasty rumor. (Recent news articles have me thinking otherwise.) After a recent conversation with peers, I decided to further investigate the issue of social media in the … Continue reading
Networking 101: From a PR student & young professional seeking a career in public relations I’m new to the game of networking. I have, though, recently realized a few things that make networking easier and more effective. Be genuine. Making a good impression and building quality relationships starts with being yourself. The “Give and Take.” Networking shouldn’t … Continue reading
The Final Days in the Office: Tips for Getting the Most Out of Your Internship Experience This Wednesday is August 1st. The summer is slowly slipping away from us. Commence freaking out… If you are a college student like me, you are already mentally preparing for another chaotic semester of classes, extracurricular activities, social events and much more. … Continue reading
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