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Green Mountain Coffee Wakes Up Consumers during Fair Trade Month. According to an article, by Andrew Newman, in the New York Times Green Mountain Coffee is looking to help consumers better understand the meaning of Fair Trade. This is a smart, timely move that will help bring clarity to their value as a brand. It … Continue reading
Defining CSR Corporate social responsibility (CSR) is the continued commitment of a business to perform ethically and to contribute to their development while also improving quality of life for the community and society. This is an initiative to hold corporations to standards that necessitate that they pursue not only profitable objectives, but also objectives that … Continue reading
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