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Make New Friends, But Keep the Old: Building Valuable Media Relationships For public relations professionals, networking is a part of life. Being curious about the world, meeting new people and asking questions is like brushing our teeth: it just seems so obvious, right? Sometimes, it’s so second-nature that we forget if we actually did it … Continue reading
The Groupon Fiasco What does Groupon CEO’s failure teach us about corporate communications? According to Daniel Rolle for The Huffington Post: This fear is exhausting and completely unsustainable. In order to retain a sense of proportion (and a shred of sanity), corporate communicators must overhaul this paranoid, hysteric model in favour of a measured and … Continue reading
My Compilation of PR News for the Week Haute new trends Here is a story from Hindu Business Line that you probably wouldn’t have come across on your own. Projections for 2013 stated that brands will be capitalizing on cultural and national heritage to grab consumers attention. 2012 in Retrospect: Five Takeaways for CSR & Sustainability … Continue reading
Connectors in PR, Because We All Have that Friend who Seemingly Knows EVERYONE I recently started reading Malcolm Gladwell’s The Tipping Point which is about how little things can make a big difference. One of those “things” is the person in your life who is a connector. A connector, explains Gladwell, is the person who knows everyone. They … Continue reading
With such high levels of distrust in the healthcare field, transparency is essential In recent news, “Armando Gonzalez, owner of now-defunct Health Care Solutions Network Inc., pleaded guilty to one count of conspiracy to commit health care fraud and one count of conspiracy to commit money laundering in federal district court in Miami Monday” (WSJ). … Continue reading
My response to A Good PR Consultant Needs to Understand Business bySara Benwell, originally posted on the Huffington Post. In recent years, there has been a large amount of discussion about the future of public relations. Ask anyone outside of the communications function what “PR is” and they will likely give you a vague definition of media relations: … Continue reading
Considering that the elections are just around the corner, I thought it would be appropriate to revisit a case study evaluation I did earlier this year. “Slurpees are Delicious Drinks” – President Obama During a press conference the day after mid-term elections, President Obama was asked if he would hold a “Slurpee Summit” as his … Continue reading
The Key Insights from the Newhouse Public Relations Benchmark Trip to New York City Each semester, S.I. Newhouse School of Public Communications takes a group of PR seniors to NYC to visit various agencies, thanks to the generous contribution of a benefactor. I had the privilege of meeting several established NYC public relations professionals who armed my … Continue reading
Visual storytelling and graphic design are the future of marketing. What does this mean for us? Sharing photos and relevant links is engaging and fun, but Pinterest is not right for everyone. When deciding whether or not to create a Pinterest account for your business, look at what the industry leaders are doing. Follow their … Continue reading
Soda Companies React to Anti-Soda Marketing, Increasing Transparency with Calorie Count In a recent effort to control anti-soda marketing and legislation, soda companies are working to become more transparent by displaying calorie information on vending machines in select U.S. cities. The video below, The Real Bears, is obviously a criticism of the Coca Cola campaign … Continue reading
PR Industry News & Other related stories It’s Called Public Relations for a Reason (Huffington Post): This article makes a very important point about the evolving role of public relations. PR is not longer about image management says Michael Ramah, acting CEO, Porter Novelli. This is coming from a CEO! Anyone who is familiar with the Author … Continue reading
The new trend in hiring and recruiting: requesting social media passwords. It seems there’s a new trend in the job hunting world. Or maybe it is all a nasty rumor. (Recent news articles have me thinking otherwise.) After a recent conversation with peers, I decided to further investigate the issue of social media in the … Continue reading
Defining Leadership as a Public Relations Professional lead·er·ship [lee-der-ship] noun the position or function of a leader, a person who guides or directs a group: He managed to maintain his leadership of the party despite heavy opposition. Synonyms: administration, management, directorship, control, governorship, stewardship, hegemony. (Dictionary.com) In one capacity or another, we are all members … Continue reading
The Final Days in the Office: Tips for Getting the Most Out of Your Internship Experience This Wednesday is August 1st. The summer is slowly slipping away from us. Commence freaking out… If you are a college student like me, you are already mentally preparing for another chaotic semester of classes, extracurricular activities, social events and much more. … Continue reading
Blogging Inspiration: Blogs I love to follow. I have an entire bookmark folder full of blogs I read from Technorati to some random PR student on WordPress. Below, I’ve compiled a list of a few I think you might enjoy as well. David Airey: Books, Blogs, Branding, and much more. I love how he uses visual … Continue reading
Making Your Content Rule: A Lesson from CC Chapman I recently had the pleasure of listening to CC Chapman speak at an SU Communications Conference for staff. CC spoke about the things to remember when producing quality content for your audience. Here are a few valuable points from his presentation. Creating content is easy. Creating … Continue reading
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