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Connectors in PR, Because We All Have that Friend who Seemingly Knows EVERYONE I recently started reading Malcolm Gladwell’s The Tipping Point which is about how little things can make a big difference. One of those “things” is the person in your life who is a connector. A connector, explains Gladwell, is the person who knows everyone. They … Continue reading
The Key Insights from the Newhouse Public Relations Benchmark Trip to New York City Each semester, S.I. Newhouse School of Public Communications takes a group of PR seniors to NYC to visit various agencies, thanks to the generous contribution of a benefactor. I had the privilege of meeting several established NYC public relations professionals who armed my … Continue reading
Visual storytelling and graphic design are the future of marketing. What does this mean for us? Sharing photos and relevant links is engaging and fun, but Pinterest is not right for everyone. When deciding whether or not to create a Pinterest account for your business, look at what the industry leaders are doing. Follow their … Continue reading
Soda Companies React to Anti-Soda Marketing, Increasing Transparency with Calorie Count In a recent effort to control anti-soda marketing and legislation, soda companies are working to become more transparent by displaying calorie information on vending machines in select U.S. cities. The video below, The Real Bears, is obviously a criticism of the Coca Cola campaign … Continue reading
Blogging Inspiration: Blogs I love to follow. I have an entire bookmark folder full of blogs I read from Technorati to some random PR student on WordPress. Below, I’ve compiled a list of a few I think you might enjoy as well. David Airey: Books, Blogs, Branding, and much more. I love how he uses visual … Continue reading
Making Your Content Rule: A Lesson from CC Chapman I recently had the pleasure of listening to CC Chapman speak at an SU Communications Conference for staff. CC spoke about the things to remember when producing quality content for your audience. Here are a few valuable points from his presentation. Creating content is easy. Creating … Continue reading
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