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Make New Friends, But Keep the Old: Building Valuable Media Relationships For public relations professionals, networking is a part of life. Being curious about the world, meeting new people and asking questions is like brushing our teeth: it just seems so obvious, right? Sometimes, it’s so second-nature that we forget if we actually did it … Continue reading
Connectors in PR, Because We All Have that Friend who Seemingly Knows EVERYONE I recently started reading Malcolm Gladwell’s The Tipping Point which is about how little things can make a big difference. One of those “things” is the person in your life who is a connector. A connector, explains Gladwell, is the person who knows everyone. They … Continue reading
As public relations professionals, it is our responsibility to communicate the story of our business to the public… But what about our own story? Public relations is… [insert textbook definition here]. BUT what I think it really is about is understanding your stakeholders, how they perceive your organization, and how you can appeal to their interests through … Continue reading
The Key Insights from the Newhouse Public Relations Benchmark Trip to New York City Each semester, S.I. Newhouse School of Public Communications takes a group of PR seniors to NYC to visit various agencies, thanks to the generous contribution of a benefactor. I had the privilege of meeting several established NYC public relations professionals who armed my … Continue reading
The new trend in hiring and recruiting: requesting social media passwords. It seems there’s a new trend in the job hunting world. Or maybe it is all a nasty rumor. (Recent news articles have me thinking otherwise.) After a recent conversation with peers, I decided to further investigate the issue of social media in the … Continue reading
The Final Days in the Office: Tips for Getting the Most Out of Your Internship Experience This Wednesday is August 1st. The summer is slowly slipping away from us. Commence freaking out… If you are a college student like me, you are already mentally preparing for another chaotic semester of classes, extracurricular activities, social events and much more. … Continue reading
In a recent post on OnlineColleges.net I came across this inforgraphic about the value of paid and unpaid internships. Although there are instances in which interns are “abused” (in the sense that they end up doing someone’s busy work) I truly believe internships are worthwhile for college students looking to gain experience in their field of … Continue reading
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