life

Make New Friends, But Keep the Old…

Make New Friends, But Keep the Old: Building Valuable Media Relationships For public relations professionals, networking is a part of life. Being curious about the world, meeting new people and asking questions is like brushing our teeth: it just seems so obvious, right? Sometimes, it’s so second-nature that we forget if we actually did it … Continue reading →

Tell Your Own Story

As public relations professionals, it is our responsibility to communicate the story of our business to the public… But what about our own story? Public relations is… [insert textbook definition here].  BUT what I think it really is about is understanding your stakeholders, how they perceive your organization, and how you can appeal to their interests through … Continue reading →

Key Insights from PR Agency Professionals

The Key Insights from the Newhouse Public Relations Benchmark Trip to New York City Each semester, S.I. Newhouse School of Public Communications takes a group of PR seniors to NYC to visit various agencies, thanks to the generous contribution of a benefactor.  I had the privilege of meeting several established NYC public relations professionals who armed my … Continue reading →

The Ten Thousand Hour Rule

Advance Your Career & Your Life: Set Goals

Create the life you want through goal setting I am just returning from a Panhellenic Council leadership retreat in Utica, NY. So, it seems appropriate to post something about what I learned there! Evaluating success is so important. In order to evaluate our success, though, we must first set obtainable goals and objectives to strive towards … Continue reading →