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Soda Companies Increase Transparency

Soda Companies React to Anti-Soda Marketing, Increasing Transparency with Calorie Count In a recent effort to control anti-soda marketing and legislation, soda companies are working to become more transparent by displaying calorie information on vending machines in select U.S. cities. The video below, The Real Bears, is obviously a criticism of the Coca Cola campaign … Continue reading

Credibility in PR, A Life Lesson

Credibility, it’s important in every aspect of our lives, but particularly in our career choices A simple life lesson, that may seem painfully obvious, is worth mentioning. Your credibility is everything. It determines your relationships with stakeholders, with customers, with the media, etc. Credibility is essentially the value of your word. Think about¬†advertising vs. PR. … Continue reading

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