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The Groupon Fiasco What does Groupon CEO’s failure teach us about corporate communications? According to Daniel Rolle for The Huffington Post: This fear is exhausting and completely unsustainable. In order to retain a sense of proportion (and a shred of sanity), corporate communicators must overhaul this paranoid, hysteric model in favour of a measured and … Continue reading
Myth #1: PR equals press releases Myth #2: Effective PR can replace the efforts of a sales team Myth #3: Using PR, my company will become famous overnight Myth #4: PR is cheap Myth #5: PR is easy so I’ll just do it myself* The bottom line? Public relations professionals will face far more challenging … Continue reading
This Week in PR: Relevant, newsworthy content for PR students and professionals Previously, these posts have been a compilation of my fortunate discoveries on the internet (i.e. articles and content I stumble upon in my daily online activity). This was until I discovered a wonderful thing called Google Alerts, which sends you regular emails regarding … Continue reading
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