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The Groupon Fiasco What does Groupon CEO’s failure teach us about corporate communications? According to Daniel Rolle for The Huffington Post: This fear is exhausting and completely unsustainable. In order to retain a sense of proportion (and a shred of sanity), corporate communicators must overhaul this paranoid, hysteric model in favour of a measured and … Continue reading
My Compilation of PR News for the Week Haute new trends Here is a story from Hindu Business Line that you probably wouldn’t have come across on your own. Projections for 2013 stated that brands will be capitalizing on cultural and national heritage to grab consumers attention. 2012 in Retrospect: Five Takeaways for CSR & Sustainability … Continue reading
With such high levels of distrust in the healthcare field, transparency is essential In recent news, “Armando Gonzalez, owner of now-defunct Health Care Solutions Network Inc., pleaded guilty to one count of conspiracy to commit health care fraud and one count of conspiracy to commit money laundering in federal district court in Miami Monday” (WSJ). … Continue reading
Soda Companies React to Anti-Soda Marketing, Increasing Transparency with Calorie Count In a recent effort to control anti-soda marketing and legislation, soda companies are working to become more transparent by displaying calorie information on vending machines in select U.S. cities. The video below, The Real Bears, is obviously a criticism of the Coca Cola campaign … Continue reading
PR Industry News & Other related stories It’s Called Public Relations for a Reason (Huffington Post): This article makes a very important point about the evolving role of public relations. PR is not longer about image management says Michael Ramah, acting CEO, Porter Novelli. This is coming from a CEO! Anyone who is familiar with the Author … Continue reading
This Week in PR News: WordPress Edition Rather than reblogging all the fabulous content I found on WordPress this week, I’ll just share it here! Top Ten VMA Moments I can’t be the only one that missed the VMAs. Barack Obama Sets a Twitter Record Obama’s speech has everyone tweeting. I hope there’s some productive conversation going … Continue reading
This Week in PR: Relevant, newsworthy content for PR students and professionals Previously, these posts have been a compilation of my fortunate discoveries on the internet (i.e. articles and content I stumble upon in my daily online activity). This was until I discovered a wonderful thing called Google Alerts, which sends you regular emails regarding … Continue reading
Public Relations News Articles and Blog Posts from this Week Six Ways to Intern Like A Pro – Tips that don’t just apply to interns: ask smart questions, get feedback, come prepared. Also, are internships still worth it? I think so. Companies moving from social media to social business, study says – Some very interesting statistics in … Continue reading
Weekly links to relevant blog posts, news articles and anything else that catches my attention. I like to scour the internet for content that I can learn from, even if it is just how to construct a well-written press release. This weeks theme is PR for Dummies. PR For Dummies: Use Social Media (Duh) Why … Continue reading
Weekly links to relevant blog posts, news articles and anything else that catches my attention. I like to scour the internet for content that I can learn from, even if it is just how to construct a well-written press release. This week’s focus is on branding. Starbucks. At the top of my list this week, the … Continue reading
This week’s public relations articles worth reading. Enjoy! Is McDonald’s The Dr. Evil of the Blogging World – McD’s not-so-ethical approach to build a community of bloggers Why You Need To Protect Your Clients with a Social Media #Crisis Plan – This is a lesson that has been learned the hard way for many brands … Continue reading
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