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The Groupon Fiasco What does Groupon CEO’s failure teach us about corporate communications? According to Daniel Rolle for The Huffington Post: This fear is exhausting and completely unsustainable. In order to retain a sense of proportion (and a shred of sanity), corporate communicators must overhaul this paranoid, hysteric model in favour of a measured and … Continue reading
Myth #1: PR equals press releases Myth #2: Effective PR can replace the efforts of a sales team Myth #3: Using PR, my company will become famous overnight Myth #4: PR is cheap Myth #5: PR is easy so I’ll just do it myself* The bottom line? Public relations professionals will face far more challenging … Continue reading
Making Your Content Rule: A Lesson from CC Chapman I recently had the pleasure of listening to CC Chapman speak at an SU Communications Conference for staff. CC spoke about the things to remember when producing quality content for your audience. Here are a few valuable points from his presentation. Creating content is easy. Creating … Continue reading
PR-Minded 