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Make New Friends, But Keep the Old: Building Valuable Media Relationships For public relations professionals, networking is a part of life. Being curious about the world, meeting new people and asking questions is like brushing our teeth: it just seems so obvious, right? Sometimes, it’s so second-nature that we forget if we actually did it … Continue reading
My Compilation of PR News for the Week Haute new trends Here is a story from Hindu Business Line that you probably wouldn’t have come across on your own. Projections for 2013 stated that brands will be capitalizing on cultural and national heritage to grab consumers attention. 2012 in Retrospect: Five Takeaways for CSR & Sustainability … Continue reading
The Key Insights from the Newhouse Public Relations Benchmark Trip to New York City Each semester, S.I. Newhouse School of Public Communications takes a group of PR seniors to NYC to visit various agencies, thanks to the generous contribution of a benefactor. I had the privilege of meeting several established NYC public relations professionals who armed my … Continue reading
Visual storytelling and graphic design are the future of marketing. What does this mean for us? Sharing photos and relevant links is engaging and fun, but Pinterest is not right for everyone. When deciding whether or not to create a Pinterest account for your business, look at what the industry leaders are doing. Follow their … Continue reading
Soda Companies React to Anti-Soda Marketing, Increasing Transparency with Calorie Count In a recent effort to control anti-soda marketing and legislation, soda companies are working to become more transparent by displaying calorie information on vending machines in select U.S. cities. The video below, The Real Bears, is obviously a criticism of the Coca Cola campaign … Continue reading
The new trend in hiring and recruiting: requesting social media passwords. It seems there’s a new trend in the job hunting world. Or maybe it is all a nasty rumor. (Recent news articles have me thinking otherwise.) After a recent conversation with peers, I decided to further investigate the issue of social media in the … Continue reading
This Week in PR: Relevant, newsworthy content for PR students and professionals Previously, these posts have been a compilation of my fortunate discoveries on the internet (i.e. articles and content I stumble upon in my daily online activity). This was until I discovered a wonderful thing called Google Alerts, which sends you regular emails regarding … Continue reading
Making Your Content Rule: A Lesson from CC Chapman I recently had the pleasure of listening to CC Chapman speak at an SU Communications Conference for staff. CC spoke about the things to remember when producing quality content for your audience. Here are a few valuable points from his presentation. Creating content is easy. Creating … Continue reading
Social Media Websites are more influential than ever with millions of users sharing and re-sharing content every minute For example, 3,600 photos are shared on Instagram every minute! Brands and organizations receive 34,722 “likes” on Facebook every minute! This demonstrates just how important it is for a brand to have a strong presence on social networking … Continue reading
Public Relations News Articles and Blog Posts from this Week Six Ways to Intern Like A Pro – Tips that don’t just apply to interns: ask smart questions, get feedback, come prepared. Also, are internships still worth it? I think so. Companies moving from social media to social business, study says – Some very interesting statistics in … Continue reading
Some Valuable Take-Aways from the Communications Conference I Attended Today You hear over and over again in public relations and branding discussions that it is essential to “be human.” Consumers want to be able to interact with a brand. Messaging is most successful when it resonates with its audience. This is all true! But how … Continue reading
Weekly links to relevant blog posts, news articles and anything else that catches my attention. I like to scour the internet for content that I can learn from, even if it is just how to construct a well-written press release. This weeks theme is PR for Dummies. PR For Dummies: Use Social Media (Duh) Why … Continue reading
Social Media is changing the travel experience Conveying the magic of a travel experience can be difficult with advertising, that is where social media comes in. Working with agencybobdonpaul, The BALSAMS Grand Resort Hotel in New Hampshire decided to use a social media campaign to tell the hotel’s unique story. The hotel’s “InnBedded Resorter” campaign used social media … Continue reading
Mashable shared this great infographic with stats on who is suffering from fear of missing out (FOMO) because of social media, but more likely thanks to a Facebook stalking habit. You know what I am talking about. You scroll through your Facebook newsfeed only to find that seemingly everyone is having more fun than you … Continue reading
Pinterest Hires Lawyer from Google to Address Recent Threats I knew it! I posted something on my blog months ago about copyright concerns on Pinterest. I wasn’t the only one who was a little concerned about this. Kristen, a lawyer and photographer, also posted about her “tearful” parting with her Pinterest boards. With its recent growth and success, … Continue reading
My Biggest Social Media Pet Peeve: The Anti-Social Twitter User My Unfollow button has been getting a lot of action lately, because I’ve noticed a new trend on Twitter. The worst offenders are usually CEOS and business professionals, but college students are guilty, too. While posting interesting and relevant links on Twitter (along with at … Continue reading
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