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LinkedIn is attempting to handle a little PR crisis in light of reports that millions of user passwords have been compromised In a recent post, LinkedIn director, Vincente Silveira encouraged users to follow specific guidelines for secure passwords. It seems, though, based on an article from ComputerWorld.com that it was LinkedIn who wasn’t following “best practices” when it … Continue reading
This week’s public relations articles worth reading. Enjoy! Is McDonald’s The Dr. Evil of the Blogging World – McD’s not-so-ethical approach to build a community of bloggers Why You Need To Protect Your Clients with a Social Media #Crisis Plan – This is a lesson that has been learned the hard way for many brands … Continue reading
Is Instagram effective for businesses? The App has been a huge hit, but I am a little skeptical of its effectiveness with branding. I think it might be best for brands that already have established their image, messages and key publics. These are the brands that we interact with everyday, the brands that people are … Continue reading
How Social Media is Transforming our Entertainment Experience with Music, Film & TV I recently read an article “Music, Film, TV: How social media changed the entertainment experience” that gave some interesting insight into how social media is enriching consumers’ experiences with music, film and television. Anyone who has participated in twitter-chats or live tweeting understands how social media … Continue reading
Brand Management is becoming easier with features such as LinkedIn’s “Follow Company” Button that directs visitors to their page. You may not have noticed, but about two months ago LinkedIn announced their “Follow Company” button that could be placed on companies’ websites. The link allows visitors to follow all content posted by a particular company … Continue reading
The Pinterest copyright issue and the reason why I deleted my boards. Pinterest is a relatively new social media website that allows you to “pin” your interests to online boards and share them with your followers. One of the biggest problems that people are talking about now, though, is the posting and sharing of copyrighted … Continue reading
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