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This tag is associated with 5 posts

Make New Friends, But Keep the Old…

Make New Friends, But Keep the Old: Building Valuable Media Relationships For public relations professionals, networking is a part of life. Being curious about the world, meeting new people and asking questions is like brushing our teeth: it just seems so obvious, right? Sometimes, it’s so second-nature that we forget if we actually did it … Continue reading

This Week In PR News

My Compilation of PR News for the Week Haute new trends Here is a story from Hindu Business Line that you probably wouldn’t have come across on your own. Projections for 2013 stated that brands will be capitalizing on cultural and national heritage to grab consumers attention. 2012 in Retrospect: Five Takeaways for CSR & Sustainability … Continue reading

“A Good PR Consultant Needs to Understand Business”

My response to A Good PR Consultant Needs to Understand Business bySara Benwell, originally posted on the Huffington Post. In recent years, there has been a large amount of discussion about the future of public relations. Ask anyone outside of the communications function what “PR is” and they will likely give you a vague definition of media relations: … Continue reading

Case Study: 7-Eleven Unites America with Purple Slurpees

Considering that the elections are just around the corner, I thought it would be appropriate to revisit a case study evaluation I did earlier this year. “Slurpees are Delicious Drinks” – President Obama During a press conference the day after mid-term elections, President Obama was asked if he would hold a “Slurpee Summit” as his … Continue reading

5 Public Relations Myths Revealed

Myth #1: PR equals press releases Myth #2: Effective PR can replace the efforts of a sales team Myth #3: Using PR, my company will become famous overnight Myth #4: PR is cheap Myth #5: PR is easy so I’ll just do it myself* The bottom line? Public relations professionals will face far more challenging … Continue reading

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